How Trademarks Can Bring Money Into Your Business This Year

Justin Camper • January 31, 2023

Hey Small Business Owner! 


As you getting settled into the new year, I am sure there is one thing on your mind, how can I make more money in business? Did you know that registering your trademark can bring you actual cash into your business. Let’s dig in! 


Trademarks can be a valuable asset for a business because they help to protect the brand and reputation of the business. By registering a trademark, a business can prevent others from using a similar name or logo, which can help to protect the business's customer base and revenue streams.


Here are a three ways that trademarks can bring money to a business:


Number 1) Licensing.

A business with a strong trademark can potentially license the use of its trademark to other businesses or enter into partnerships that bring in additional revenue.


Licensing intellectual property: A business can license its intellectual property, such as patented technology, trademarks, copyrights, or other proprietary knowledge, to other companies in exchange for a fee. This can be an effective way to monetize intellectual property that is not being used directly by the business.


For example, Walt Disney was the world’s number one license reporting an estimated $56.2 billion, marking a $2.2 billion in growth year-on-year. Walt Disney’s brand is so strong that they can give other companies the opportunity to sell their products and still make money. How strong is your brand going to be? You need to set the foundation now for protecting your intellcuall property so you can toppled Walt Disney one day as the world’s leading licensor. 


Number 2) Partnerships.

Having a strong trademark can open up doors opportunity for partnerships. A business can enter into partnerships with other businesses to jointly develop and sell products or services. This can be an effective way to tap into new markets, access additional resources, and share the costs and risks of product development.


For example, Apple collaborated with MasterCard to gain credibility in the merchant services for its feature, “Apple Pay.” Since Apple has their intellectual property protected it gets the benefit of partnering with major brands like MasterCard to booster up sales within the company along with increase brand recognition and customer loyalty. 


Number 3) Franchising.

Trademark and Franchising goes hand and hand. You can’t effectively do a franchise without having your business intellectual property trademarked. Your business can also make money by selling franchise opportunities to other businesses. A franchisee pays a fee to the franchisor in exchange for the right to use the franchisor's brand, business model, and support services to operate a business.


McDonalds is the second largest employer in the world next only to Wal-Mart, with 1.9 million employees. Why? Because McDonalds is one of the world’s largest franchise company now serves 68 million customers across the world every day. It started with two brothers, in 1950 by Dick and Mac McDonald who were simply small business owners with a great concept. If you know the story of how Ray Croc help expand the McDonald’s to be a franchise, you would know that once the company was sold to him, Ray Croc wanted the McDonald’s name more than anything else! This shows you the value in having the right business name for your business. This is why trademarking your business name can bring so much money into your business.


Overall, a trademark can be a valuable asset and revenue stream for your business as it helps to protect the brand and reputation of the business, which can lead to increased customer trust and loyalty, opportunities for licensing, partnerships, and franchising.


If you are an small business owner located in the U.S., do not hesitate to call Justin Camper Law, LLC, I would love to chat with you for free to help you get your trademark registered so you can have another revenue stream for your business! At Justin Camper Law, LLC, we help small business owners on the legal side so they can keep their business dreams alive! As always, Stay Legal! 

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